Why Endgame Blew Everyone Away At The Box Office

Avengers: Endgame started breaking records long before it lit up theater marquees. From a gargantuan budget to unprecedented ticket pre-sales, there was little doubt that Marvel's star-studded capstone project would do blockbuster business — and true to form, when it finally arrived, the film was a critically acclaimed smash hit.

All of which is to say that it came as no surprise when the record-breaking opening weekend numbers started rolling in. By Friday's end, the film had brought in a single-day all-time high of $157 million in North America alone. The numbers were just as stunning overseas, where Avengers: Endgame's Wednesday to Friday total came close to the half-billion mark.

By the end of the weekend, the movie's worldwide total had risen to a mind-boggling $1.2 billion — the largest opening weekend to date, nearly doubling the previous record, which was held by Endgame's predecessor, Avengers: Infinity War. Let's break down some of the primary reasons that this Marvel phenomenon did so unbelievably well at the box office on its opening weekend. Spoilers ahead!

Again, it was no surprise that Endgame conquered the box office — and not just because Marvel movies cross the billion-dollar mark on a regular basis. Starting in the early morning hours of April 2, when Marvel opened pre-sales, fans flooded ticket sites and apps in an attempt to pin down the best seats possible... and broke the sites in the process. Fandango even had a queue set up for anxious buyers as they waited for their turn to nab a seat.

Before the end of the day, Endgame had already elevated the bar for demonstrating pent-up audience demand. Fandango's first-day pre-sales record was shattered in a mere six hours — and that was just the beginning. CNBC reported that the film sold more on Atom Tickets in the first week than Aquaman, Star Wars: The Last Jedi, Avengers: Infinity War, and Captain Marvel combined — in fact, it doubled their collective total. Clearly, to say that the film was set up for a massive opening weekend success would be an understatement.

The fact that the Russos were willing to go so far to keep the movie's surprises under wraps built a huge sense of anticipation that clearly fed into Endgame's box office success. The brothers had already infamously inserted Hulk into the Infinity War trailers when he wasn't there. This naturally left everyone guessing which ways the directors had gone about setting up misdirects in the Endgame footage this time around.

The knowledge that they were being misled in the name of an unblemished first viewing experience brought fans flocking to theaters at the earliest possible opportunity. The fact that at any moment the carefully guarded secret of the film's story could be ruined by a random Google search or unfiltered social media feed added a natural sense of urgency. The Russos even posted a letter imploring "the greatest fans in the world" to preserve the mystery and not spoil it for others. The letter included the hashtag #DontSpoilTheEndgame, which harkened back to their #ThanosDemandsYourSilence secrecy campaign.

The collective fervor surrounding the preservation of the movie's surprise was so complete that when spoilers inevitably started to surface in the days before the premiere, numerous news outlets closed ranks to warn fans rather than help propagate the leaks, while the fans themselves temporarily abandoned social media in an attempt to avoid ruining the experience.

There's no doubt that the stakes were high heading into Endgame. The closure that the film was poised to bring was a particularly important element in more than one way.

First, there was the obvious. One way or another, Endgame was going to bring some finality to the Thanos storyline. After all, every story has an ending. Ever since the Mad Titan snapped his gauntleted fingers, the world had been waiting with bated breath to see how the conclusion to the story would play out... and if or how the snap could be reversed. Endgame had a million things going in its favor already, but the fact that it was the second act in a two-part story that everyone wanted to see resolved gave it a huge boost going into opening weekend.

But beyond the conclusion to the two-part Infinity War story, Endgame also finalized what Kevin Feige defined as the "Infinity Saga," which is the studio's name for the collective story arc of the first 22 movies in the MCU. The movies all led, one way or another, to one ultimate conclusion: Avengers: Endgame. The knowledge that the fourth Avengers film wasn't just a sequel to Infinity War but also the finale of the entire Infinity Saga only added fuel to the fire leading up to the film's release.

Avengers: Endgame boasts a packed cast, but few personalities were of more interest on opening weekend than the original six Avengers — Iron Man, Captain America, Thor, Hulk, Black Widow, and Hawkeye. The "Big Six" started it all in Phase 1, which focused on the origins of many of the characters and traced the path they took to come together in the first Avengers film.

While the Avengers' storyline has clearly grown beyond the original six since, with characters like Scarlet Witch, Vision, Falcon, and even Spider-Man joining the team, the story of the Avengers still revolves around this core crew. And while each character has had his or her own story arc throughout the MCU, the group has also blazed its own unique trail.

From their unlikely assembling by Nick Fury to their showdown with Ultron and then on through their inner discord in Civil War, this band of heroes has run a difficult gauntlet. Going into Endgame, the desire to see what happened to them was just as big of a draw as the storyline for any individual character.

As the Endgame bonanza crept closer and closer, the rumor mill pumped out a continual stream of theories guessing at which member or members of the team wouldn't survive Thanos the second time around. Fans quickly noted that all six of the original team members survived the snap at the end of Infinity War. This conspicuously left them in the limelight for the final act. With the Russos making it clear that the stakes were very real heading into Endgame, the question became who would ultimately bow out of the franchise by the time the credits rolled.

Hulk and Thor were regularly discussed in the conversation of who would get the axe (at least metaphorically speaking), but it ended up being three other characters that exited stage left. Black Widow's sacrifice for the Soul Stone may have been a bit unexpected, but Iron Man's death and Cap's retirement were both long-discussed elements that brought their storylines to satisfying conclusions — conclusions that fans started filling up theaters from day one to see play out.

Of course, one of the biggest draws for Endgame was Thanos himself. The galactic super-villain was able to claim a catastrophic victory in Infinity War, and everyone was dying to see how he'd fare in the second act. While characters like Thor and Doctor Strange may have given him a run for his money, every Infinity Stone that he gathered made the Mad Titan that much harder to beat until, by the end of the movie, Thanos had won, no questions asked.

Infinity War ended on a dark and uncertain note, but studio chief Kevin Feige pointed out during the Endgame premiere that "some people call Infinity War a cliffhanger, we call it 'No, just, Thanos won.' And he was very content at the end of that movie... his journey was complete there." The truth is, the big purple guy ran the table in Infinity War. He delivered a shattering defeat to the Avengers, and it's no wonder the world was eager to see how Thanos' story concluded in the sequel.